Glossary · Analytics and measurement
Vanity metrics
Vanity metrics are numbers that look impressive without helping a team make better decisions.
Definition
Vanity metrics are attractive because they are easy to screenshot and easy to celebrate.
Why it matters
Reporting can feel active while still leaving the team no wiser about what should happen next.
Related terms
Browse the complete glossary to explore adjacent terms.
Related system family: Measurement & Search Signals
Last reviewed July 22, 2026