Outcome and audience
Name the primary offers, buyers, locations, useful actions, and what should become easier when the work is complete.
Resources · Buyer guide
Buy the website around the job it needs to do.
Use this guide to test whether a website proposal names the real job, ownership model, ?HostingThe service and infrastructure that make website files or application responses available to internet visitors.Read the full definition↗ boundary, content responsibility, migration risk, verification plan, and exit path.
Repair or redesign? Who owns what? What must survive the move?
Start with the website's commercial job: which services, products, locations, proof, questions, and ?Customer actionA useful next step a customer takes, such as calling, requesting a quote, booking, visiting, buying, or making a qualified inquiry.Read the full definition↗ must the site support? A redesign should solve a named weakness, not merely produce a different style.
Inventory the ?Domain nameA human-readable name used to reach internet services, controlled through registration and DNS rather than by the website files themselves.Read the full definition↗, ?DNSThe distributed naming system that directs a domain to website, email, verification, and other internet services.Read the full definition↗, hosting, source, content, images, ?Web formAn interface that lets a visitor submit structured information or request an action.Read the full definition↗, ?AnalyticsThe collection and interpretation of defined data to answer questions about behavior, performance, and business decisions.Read the full definition↗, search accounts, ?IntegrationA maintained connection that lets separate systems exchange data, events, or actions.Read the full definition↗, email dependencies, important ?URLAn address that identifies a resource by scheme, host, path, and optional query or fragment information.Read the full definition↗, and existing agreements before assuming a new ?PlatformA product or managed environment that provides reusable capabilities other websites, tools, or workflows can run on or connect to.Read the full definition↗ can replace them safely.
A credible scope makes responsibility visible.
Pages and content
List the routes, content responsibilities, revisions, images, product or service data, ?RedirectA response that tells a browser or crawler to request a resource at a different URL.Read the full definition↗, and what is specifically excluded.
Ownership and access
State who owns the domain, source, production account, analytics, content, licenses, credentials, ?Website backupA recoverable copy of website source, content, data, configuration, and other state needed to restore service.Read the full definition↗, and recovery path.
Hosting and support
State the platform, eligibility, third-party costs, traffic or storage limits, update boundary, ?MonitoringRepeated observation of a system's availability, behavior, errors, or business signals so failures can be detected.Read the full definition↗, support response, exit process, and what happens when a retainer ends.
Quality and verification
Include ?Responsive designA layout approach that adapts content and interaction to different screen sizes, zoom levels, input methods, and available space.Read the full definition↗, ?AccessibilityThe practice of making websites perceivable, operable, understandable, and robust for people with varied abilities and technologies.Read the full definition↗, ?Web performanceHow quickly and reliably a website loads, renders, responds, and remains stable for real visitors.Read the full definition↗, forms or fallback paths, ?MetadataStructured information describing a page or resource, including titles, descriptions, canonical references, and social-sharing fields.Read the full definition↗, analytics readiness, link checks, launch checks, and documented exceptions.
Change and rollback
Explain how the current site is preserved, how URLs move, which approvals gate launch, and how the prior state can be restored if the ?CutoverThe controlled point when users, traffic, or operations move from the previous system to the replacement.Read the full definition↗ fails.
Read the provision and the boundary together.
Standard managed hosting is included at no separate hosting charge for eligible websites while an active qualifying retainer remains in good standing.
That provision still requires a written definition of eligibility, platform limits, third-party charges, support, maintenance, ownership, termination, migration assistance, and any work outside the retainer. Included must not be translated into unlimited or permanent.
Buy the accountable operating system, not only the homepage mockup.
A strong proposal connects the design to content, ownership, hosting, search continuity, customer action, measurement, ?DeploymentThe controlled process that makes a selected version of source available in a hosting environment.Read the full definition↗, and maintenance. Ask for the explanation before approving the change.