Make the business easier to find, easier to understand, and easier to contact.
Boho connects local discovery, service pages, business-profile accuracy, trust signals, inquiry paths, and measurement around the qualified actions that matter to the business.
SEO reporting — Starting at $95 per monthSEO implementation — Starting at $450 per monthFirst implementation cycle: usually begins within 2–4 weeks after scope approval, depending on access, technical condition, content readiness, and the amount of work included.Ongoing work: organized in monthly cycles with a named priority, completed-work record, verification, limitations, and next decision.The business wants documented priorities and completed work rather than unexplained monthly activity.Important services, products, locations, categories, or customer questions need continued development.The business can provide accurate information, authorized access, review, and approval.The business can define which inquiries, purchases, visits, bookings, or other actions actually matter.A redesign, migration, ownership recovery, or measurement-readiness project is required first.One focused repair would solve the current problem more economically.The requested strategy depends on fake locations, fake reviews, spam links, mass low-value content, or guaranteed rankings.The only goal is more traffic without defining which customers, offers, markets, or actions matter.The website, search, content, local, technical, conversion, or measurement work stated in the proposalA completed-work recordVerification of the agreed changesSource-labeled findings, limitations, and next actionsGuaranteed rankings, traffic, map placement, leads, sales, reviews, or revenueFake locations, fake reviews, bought links, spam content, or platform deceptionPrivate-account analysis or implementation not named in the scopeThird-party costs unless expressly included
Starting prices apply to the smallest complete scope described. Final price depends on the current system, access, content readiness, integrations, third-party dependencies, urgency, risk, and the amount of uncertainty that must be removed before implementation.
Typical planning range
Initial baseline and priority plan: usually 5–10 business days after required access and business information are available.
SEO implementation — Starting at $450 per month
First implementation cycle: usually begins within 2–4 weeks after scope approval, depending on access, technical condition, content readiness, and the amount of work included.
Ongoing work: organized in monthly cycles with a named priority, completed-work record, verification, limitations, and next decision.
The business wants documented priorities and completed work rather than unexplained monthly activity.
Important services, products, locations, categories, or customer questions need continued development.
The business can provide accurate information, authorized access, review, and approval.
The business can define which inquiries, purchases, visits, bookings, or other actions actually matter.
A redesign, migration, ownership recovery, or measurement-readiness project is required first.
One focused repair would solve the current problem more economically.
The requested strategy depends on fake locations, fake reviews, spam links, mass low-value content, or guaranteed rankings.
The only goal is more traffic without defining which customers, offers, markets, or actions matter.
The website, search, content, local, technical, conversion, or measurement work stated in the proposal
A completed-work record
Verification of the agreed changes
Source-labeled findings, limitations, and next actions
Guaranteed rankings, traffic, map placement, leads, sales, reviews, or revenue
Private-account analysis or implementation not named in the scope
Third-party costs unless expressly included
Timelines are planning ranges, not guarantees. Work begins after the required access, content, approvals, and initial payment are available. Provider delays, platform reviews, missing assets, scope changes, and client response time can extend the calendar.
First useful step
Send the current website or system, the business context, what is happening, and what matters most. Boho will review the visible situation and identify the smallest useful next step. A submitted inquiry is not an accepted project, quote, emergency response, or guarantee of availability.
This is a fit when
The website already has a usable foundation and a real reason to keep improving.
Start somewhere else when
The website is broken, inaccessible, or controlled by a provider the business needs to leave.
Usually included
A named priority for the current cycle
SEO implementation — Starting at $450 per month
First implementation cycle: usually begins within 2–4 weeks after scope approval, depending on access, technical condition, content readiness, and the amount of work included.
Ongoing work: organized in monthly cycles with a named priority, completed-work record, verification, limitations, and next decision.
The business wants documented priorities and completed work rather than unexplained monthly activity.
Important services, products, locations, categories, or customer questions need continued development.
The business can provide accurate information, authorized access, review, and approval.
The business can define which inquiries, purchases, visits, bookings, or other actions actually matter.
A redesign, migration, ownership recovery, or measurement-readiness project is required first.
One focused repair would solve the current problem more economically.
The requested strategy depends on fake locations, fake reviews, spam links, mass low-value content, or guaranteed rankings.
The only goal is more traffic without defining which customers, offers, markets, or actions matter.
The website, search, content, local, technical, conversion, or measurement work stated in the proposal
A completed-work record
Verification of the agreed changes
Source-labeled findings, limitations, and next actions
Guaranteed rankings, traffic, map placement, leads, sales, reviews, or revenue
Private-account analysis or implementation not named in the scope
Third-party costs unless expressly included
Not included unless the proposal says so
Unlimited website, content, design, technical, or consulting work
What Boho needs from you
Authorized account access through the relevant provider
What changes the price
Pricing increases with the number of websites, pages, templates, services, products, locations, markets, data sources, conversion paths, content requirements, integrations, meetings, technical conditions, and amount of implementation included.
Example deliverable
A current priority and work plan
Boho does not guarantee rankings, map placement, traffic, calls, leads, sales, reviews, platform approval, or a specific business result. The work is evaluated through documented changes, measurable signals, and decisions supported by the evidence available.
01
A monthly retainer should have a job.
A recurring plan makes sense when the work is genuinely recurring. Search results change. Competitors publish and improve. Services, locations, products, and customer questions evolve. Websites accumulate technical debt. New content needs ?Internal linkA link from one page on a website to another page on the same website.Read the full definition↗, measurement, maintenance, and follow-through.
That does not mean every business needs a retainer.
If one repair, audit, migration, or website project would solve the current problem more economically, Boho should recommend that instead. Ongoing work should continue because the next cycle has a useful purpose, not because cancellation has been made inconvenient.
02
This service is a good fit when
The website already has a usable technical and content foundation.
The business operates in a competitive local, regional, professional, or ecommerce market.
Important services, locations, categories, or customer questions need continued development.
Search visibility, content quality, site health, and customer paths need to improve together.
The business wants named priorities and documented work rather than a generic monthly task list.
The business can provide timely access, information, review, and approval.
The business can answer and qualify the additional inquiries it hopes to create.
The business wants reporting connected to decisions, not merely a larger collection of charts.
03
This service may not be the right first step when
The website is broken, inaccessible, or controlled by a provider the business needs to leave.
A full redesign or migration is required before ongoing work can be responsible.
Valid measurement does not exist and a ?BaselineA recorded starting state used to compare what changed after an intervention, release, or measurement period.Read the full definition↗ or measurement-readiness project is needed first.
One focused repair would solve the visible problem.
Nobody can provide business information, review content, approve changes, or maintain accurate offers.
The requested strategy depends on fake locations, fake reviews, spam links, mass low-value content, or guaranteed rankings.
The only goal is “more traffic” without defining which services, products, locations, or ?Customer actionA useful next step a customer takes, such as calling, requesting a quote, booking, visiting, buying, or making a qualified inquiry.Read the full definition↗ matter.
04
What ongoing SEO may include
The approved monthly scope may combine several kinds of work. Not every item is performed every month, and a narrow plan should not be presented as unlimited access to every service Boho offers.
?Technical SEOThe technical work that helps the right website pages remain accessible, crawlable, indexable, canonical, fast, and correctly connected.Read the full definition↗ and site health
Boho may review and improve crawl access, indexation signals, ?XML sitemapA machine-readable list of canonical URLs a site wants eligible crawlers to discover.Read the full definition↗, ?Canonical URLThe preferred URL identified for a page when the same or closely related content can be reached through multiple URLs.Read the full definition↗ signals, ?HTTP status codeA three-digit number in an HTTP response that describes the outcome of a request.Read the full definition↗, ?RedirectA response that tells a browser or crawler to request a resource at a different URL.Read the full definition↗, internal links, page hierarchy, ?MetadataStructured information describing a page or resource, including titles, descriptions, canonical references, and social-sharing fields.Read the full definition↗, structured information, mobile behavior, performance, and other technical conditions that affect whether important pages can be found, understood, used, and maintained.
Technical work is prioritized by likely business impact and risk. An audit tool can produce hundreds of warnings. It cannot decide which warning deserves the next dollar.
?Local SEOSEO focused on helping an eligible business become easier to find, understand, and evaluate in a real local market.Read the full definition↗ and market relevance
For eligible local and service-area businesses, work may include business-profile alignment, accurate business information, service and location structure, review-process guidance, local content, internal linking, competitor observation, and improvements to the pages people use when choosing a provider.
Boho does not create fake offices, fake service areas, fake reviews, or thin ?Location pageA page that provides useful, location-specific information for a real service area, office, shop, or market.Read the full definition↗ built only to capture city-name variations.
Service, category, and commercial content
Boho may plan, edit, improve, or build pages around the services, products, categories, markets, and questions most closely connected to business value. The goal is not to publish the largest possible quantity of material. The goal is to make useful commercial information easier to find, understand, compare, and act on.
Depending on the written scope, content work may include briefs, page structures, editing, internal-link plans, title and description improvements, consolidation, updates, or new page development.
Internal linking and ?Website architectureThe organized relationship among a website's pages, URLs, navigation, internal links, templates, and content types.Read the full definition↗
Search visibility and customer understanding both depend on how pages relate to one another. Boho may improve navigation, page hierarchy, contextual links, service and location relationships, category structure, orphaned-page access, and the path from educational material to relevant commercial pages.
Customer paths and conversion clarity
More visits are not useful when the wrong people arrive or serious prospects cannot find the next step. Work may include service positioning, page structure, ?Call to actionA clear invitation that tells a visitor which useful action they can take next.Read the full definition↗, forms, phone links, booking paths, qualification language, trust information, and confirmation behavior.
Boho does not guarantee conversion rates, leads, sales, or revenue. It can identify friction, improve the system, and measure supported signals.
Analytics, reporting, and decision support
When usable historical data does not exist, Boho provides a measurement-readiness plan instead of inventing a baseline.
?Artificial intelligenceA broad category of computer systems that perform tasks associated with prediction, classification, generation, planning, or decision support.Read the full definition↗ and answer-system visibility
Where relevant, Boho may improve the same foundations that help search engines, answer systems, and people understand the business: clear entity information, useful page structure, direct answers, accurate service details, ?CrawlabilityThe practical ability of permitted crawlers to request and traverse a page or website.Read the full definition↗ content, source-worthy material, internal relationships, and consistent public information.
Boho does not sell a secret shortcut for placement in AI-generated answers. There is no responsible way to guarantee inclusion, citation, ranking, or recommendation by a search engine, ?Large language modelA machine-learning model trained to process and generate language by predicting likely sequences from context.Read the full definition↗, answer engine, or third-party platform.
05
Reporting-only or implementation?
Analyst-reviewed monthly reporting
Reporting-only plans are for businesses that want a clear explanation of their website and search data but do not need Boho making changes each month.
A reporting-only plan may include:
Reporting-only plans do not include website changes, content production, technical repair, custom tracking implementation, ?HostingThe service and infrastructure that make website files or application responses available to internet visitors.Read the full definition↗, managed email, or unlimited consultation unless the written scope expressly says otherwise.
Starting price: $95 per month
Ongoing implementation retainers
An ongoing plan combines that report with an agreed amount of search, content, website, local visibility, or measurement work.
The written proposal should state:
The websites, properties, markets, or locations covered
The included monthly work capacity
The kinds of work that may be performed
Communication and meeting expectations
Content responsibilities
Hosting or email benefits, if any
Third-party costs
The billing schedule
Any initial term
Cancellation and notice requirements
Work that remains outside the retainer
Starting price: $450 per month
06
The monthly operating cycle
1. Review the current system
Boho reviews the approved website, search, content, technical, local, customer-path, and measurement information available for the cycle.
2. Name the priority
The current priority should be stated in business language. Examples include improving a high-value service path, correcting a technical loss, strengthening one local market, repairing measurement, or consolidating weak content.
3. Complete the approved work
Boho performs the work included in the monthly scope. Material changes in direction, cost, access, or risk require approval rather than appearing later as an unexplained surprise.
4. Verify what changed
The relevant pages, links, ?Web formAn interface that lets a visitor submit structured information or request an action.Read the full definition↗, signals, deployments, or records are checked. Search engines and third-party ?PlatformA product or managed environment that provides reusable capabilities other websites, tools, or workflows can run on or connect to.Read the full definition↗ may take additional time to recrawl, process, display, or react to changes.
5. Document the cycle
The monthly record explains what was completed, what was observed, what remains uncertain, what should happen next, and which possible tasks were deliberately deferred.
07
What you receive
The exact deliverables depend on the written scope, but an ongoing engagement may include:
A current priority and work plan
Completed website, ?SEOWork that improves how search systems can access, understand, and present useful website information without guaranteeing placement.Read the full definition↗, content, technical, local, or measurement work
A record of material changes
Source-labeled reporting
Data-quality and collection notes
Findings with evidence and limitations
Recommended next actions
Deferred-work notes
Updated documentation where affected systems change
An analytics baseline when usable data exists
A measurement-readiness plan when it does not
Hosting, deployment, or defined email administration when expressly included
08
What Boho needs from the client
Ongoing work depends on timely cooperation. The client may need to provide:
Authorized account access through the relevant provider
Accurate business, service, product, location, and pricing information
Existing brand, content, photography, policy, and offer materials
A responsible person who can approve changes
?PromptInstructions and context supplied to a language model to shape the task and response.Read the full definition↗ notice of business, platform, provider, or website changes
Information about ?Qualified leadA lead that meets agreed criteria for relevance, need, authority, timing, location, or commercial fit.Read the full definition↗, sales quality, seasonality, and operational capacity
Legal or professional approval for regulated or specialist claims
Timely payment and third-party provider decisions
Do not send passwords, recovery codes, private keys, payment data, or sensitive customer records through ordinary website forms or email. Boho will use an appropriate authorized-access method when an engagement requires access.
09
Pricing
Initial public review: Free
Analyst-reviewed monthly reporting: Starting at $95 per month
Ongoing SEO and implementation: Starting at $450 per month
The $95 starting report is intended for a small, straightforward reporting scope, such as one website, one primary property, a limited set of supported sources, one simple customer-action path, and a written report without implementation or a standing meeting.
The $450 starting implementation retainer is intended for a narrow but complete recurring scope, such as one website, one primary market, monthly review, one defined implementation priority, basic technical and search ?MonitoringRepeated observation of a system's availability, behavior, errors, or business signals so failures can be detected.Read the full definition↗, and a written completed-work record.
Pricing increases with the number of websites, pages, templates, services, products, locations, markets, data sources, ?ConversionA visitor action the business has deliberately defined as meaningful progress toward an outcome.Read the full definition↗ paths, content requirements, ?IntegrationA maintained connection that lets separate systems exchange data, events, or actions.Read the full definition↗, meetings, technical conditions, and amount of implementation included.
When an eligible paid SEO, technical, ?AnalyticsThe collection and interpretation of defined data to answer questions about behavior, performance, and business decisions.Read the full definition↗, or strategy review leads to a qualifying larger implementation engagement in the same category, Boho credits 100% of the eligible one-time review fee toward that engagement, subject to the published credit conditions.
The credit normally requires that the assessment has been paid in full, the later engagement concerns substantially the same business and system, the proposal is accepted within 90 days, and the original research remains materially usable. The credit has no cash value and does not apply to third-party costs, recurring reporting already delivered, hosting, priority premiums, or unrelated work.
Pricing notice
Public prices are general planning guidance in U.S. dollars, not quotes, binding offers, warranties, or commitments. Starting prices apply only to the smallest complete scope described. Final scope, price, timing, deliverables, exclusions, dependencies, ownership, support, service levels, and third-party costs are determined only through a specific written engagement.
10
Hosting and defined email service
Eligible website hosting and the specific email services named in the proposal may be included at no separate Boho service charge while an active qualifying implementation retainer remains current and in good standing.
Reporting-only plans do not qualify for included infrastructure.
The proposal should state exactly what is included, including the hosting platform, ownership, usage limits, ?DeploymentThe controlled process that makes a selected version of source available in a hosting environment.Read the full definition↗ responsibility, monitoring, ?Website backupA recoverable copy of website source, content, data, configuration, and other state needed to restore service.Read the full definition↗, support, provider costs, email routing or mailbox scope, sending limits, retention, renewal, and exit treatment.
No website, hosting platform, ?DNSThe distributed naming system that directs a domain to website, email, verification, and other internet services.Read the full definition↗ provider, network, or email system is outage-proof. Any binding uptime, recovery, response, or support commitment must be stated in the written engagement.
11
When ongoing work should stop
Boho should recommend reducing, pausing, or ending a recurring engagement when:
The agreed objectives are substantially complete.
The remaining work no longer justifies the cost.
A focused project would be more economical.
The website needs a redesign, migration, or rescue before further SEO work is sensible.
Useful measurement cannot be established.
The client cannot provide required access, information, approval, or follow-through.
The business cannot responsibly handle additional demand.
The requested direction depends on deceptive, unsupported, or platform-prohibited tactics.
A retainer is not a membership fee for being allowed to ask what happened.
12
Evidence you can inspect
Boho does not currently publish invented client case studies, fictional testimonials, unsupported results, or ambiguous portfolio work.
Relevant public evidence may include:
These materials demonstrate method, engineering, documentation, and operating discipline. They do not guarantee that another business will receive the same search, lead, sales, or revenue outcome.
Do you guarantee rankings, traffic, leads, or revenue?+
No. Search engines, answer systems, competitors, markets, customers, platforms, and the client’s own operations affect outcomes. Boho can define the hypothesis, complete agreed work, document decisions, and measure supported signals. It cannot responsibly guarantee a particular ranking, traffic level, lead count, sale, or revenue result.
How long does SEO take?+
There is no universal timeline. Technical corrections may be deployed quickly, while crawling, ?IndexingA search system's process of evaluating and storing information about a page for possible retrieval in results.Read the full definition↗, ranking, market response, and customer behavior can take longer and remain uncertain. The written proposal should distinguish the work schedule from the time external systems may take to react.
What happens every month?+
Each cycle should name the current priority, complete the work included in the scope, verify relevant changes, document evidence and limitations, and recommend the next decision. The specific activity changes with the business need rather than repeating a ceremonial checklist.
What is the difference between reporting-only and implementation?+
Reporting-only provides analyst review, interpretation, priorities, and a written decision record. Implementation includes an agreed amount of actual website, SEO, content, local, technical, conversion, or measurement work.
Do I need a redesign before starting SEO?+
Not necessarily. A useful existing website may only need focused improvement. A redesign or migration should be recommended only when the current structure, platform, content, ownership, accessibility, performance, or customer path prevents responsible improvement.
Is local SEO included?+
It can be. The proposal should state whether business-profile work, local ?Service pageA page that explains a distinct service, who it is for, the problem it addresses, and the appropriate next action.Read the full definition↗, location structure, review-process guidance, local market analysis, and related implementation are included.
Is content included?+
Only when the written scope says so. Content work may range from editing and page planning to new page development. Routine long-form writing, photography, specialist claims, and large content programs should not be assumed inside the minimum retainer.
Do you work on AI search visibility?+
Boho may improve the underlying clarity, structure, crawlability, entity information, useful answers, and source quality that can help both people and automated systems understand a business. Boho does not guarantee placement, citation, or recommendation in AI-generated answers.
Are hosting and email included?+
They may be included with a qualifying implementation retainer when the proposal expressly says so. Reporting-only plans do not qualify. The proposal defines whether email means routing, aliases, transactional messages, stored mailboxes, or another service.
Do you require a long contract?+
The proposal states whether the engagement is month-to-month or includes an initial term, together with cancellation and notice requirements. Ongoing work should continue because it remains useful, not because leaving has been made deliberately painful.
Can we start smaller?+
Often, yes. Boho may recommend one market, one service group, one technical problem, one measurement repair, or one high-value customer path first. A smaller scope still needs to be complete enough to produce a responsible result.
Who owns the accounts and work?+
Boho generally prefers client ownership of durable business assets such as domains, analytics properties, ?Search propertyA verified website or URL scope represented as a managed property in a search-platform account.Read the full definition↗, business profiles, content, and major platform accounts. Exact ownership, licensing, access, and handoff terms are stated in the written engagement.
