Glossary · Search and local visibility

XML sitemap

A machine-readable list of canonical URLs a site wants eligible crawlers to discover.

Also called: sitemap, sitemaps, XML sitemaps

Definition

An XML sitemap lists selected URLs and optional metadata for discovery. It can help search systems find important pages, especially on a new, large, or poorly linked site. It does not replace internal navigation, guarantee indexing, or establish that every listed page is high quality.

Why it matters

A launch should include only canonical, public, indexable pages and exclude private, test, thin, and duplicate routes.

Common misunderstanding

Submitting a sitemap is not a ranking command. Search systems still decide whether and how to crawl and index each URL.

Related system family: Measurement & Search Signals

Sources

Last reviewed July 16, 2026

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