Glossary · APIs and integrations
Data normalization
Transforming data from different sources into consistent names, types, units, and structures.
Also called: normalize data, normalized data
Definition
Data normalization maps source-specific fields and formats into a defined shared structure. The mapping should preserve source lineage, document assumptions, and avoid hiding differences that matter to interpretation.
Why it matters
Consistent structures make records easier to compare, combine, validate, and report without silently treating unlike measurements as equivalent.
Common misunderstanding
Normalization does not improve inaccurate source data or make different business definitions comparable by itself.
Related terms
Related system family: Secure Integrations & Custom Tools
Sources
- Computer Security Resource Center glossary (opens in a new tab) · NIST
- Google Analytics reports overview (opens in a new tab) · Google Analytics Help
Last reviewed July 16, 2026