Glossary · Analytics and measurement
Event
A defined action or occurrence recorded by an analytics system with approved contextual properties.
Also called: analytics event, analytics events, conversion event, conversion events
Definition
An analytics event may represent a page view, form start, form submission, phone click, booking click, or another defined interaction. The event name, trigger, parameters, consent behavior, and business question should be documented before collection.
Why it matters
A disciplined event plan produces a smaller set of interpretable signals instead of a large collection of unused behavioral data.
Common misunderstanding
Not every click is a conversion or lead. Events record behavior; the business must define which outcomes matter.
Related terms
Related system family: Measurement & Search Signals
Sources
- Google Analytics Data API overview (opens in a new tab) · Google for Developers
Last reviewed July 16, 2026