Glossary · Search and local visibility
Location page
A page that provides useful, location-specific information for a real service area, office, shop, or market.
Also called: location pages
Definition
A good location page explains the actual relationship between the business and the place, including relevant services, logistics, proof, contact information, and local details. Its content should reflect operational reality.
Why it matters
Location pages can support local discovery when customers genuinely need place-specific information.
Common misunderstanding
Changing only a city name across many otherwise identical pages does not make the pages locally useful or accurate.
Related terms
Related system family: Measurement & Search Signals
Sources
- Tips to improve local ranking (opens in a new tab) · Google Business Profile Help
- Business Profile APIs policies (opens in a new tab) · Google for Developers
Last reviewed July 16, 2026