Glossary · Privacy and data governance
Consent management
The process and controls used to request, record, honor, and update a person's choices about data use.
Also called: consent
Definition
Consent management connects the visitor interface to the actual behavior of analytics, advertising, embeds, communications, and stored consent records. Choices should be understandable and technically enforced where consent is the basis used.
Why it matters
A banner that does not control the underlying technologies creates false confidence and poor evidence of visitor choice.
Common misunderstanding
Consent is not the only possible basis for every data activity, and showing a banner does not by itself make data practices compliant.
Related terms
Related system family: Secure Integrations & Custom Tools
Sources
- Privacy Framework (opens in a new tab) · NIST
- Using HTTP cookies (opens in a new tab) · MDN Web Docs
Last reviewed July 16, 2026