Glossary · Privacy and data governance
Personal data
Information that identifies, relates to, or can reasonably be connected with a person, depending on context and jurisdiction.
Also called: personal information, PII
Definition
Personal data can include direct identifiers and information that becomes identifying when combined with other records. Contact forms, analytics, account systems, logs, and marketing tools may all process it.
Why it matters
Knowing where personal data enters, travels, and remains is necessary for appropriate access, disclosure, security, retention, and deletion practices.
Common misunderstanding
Removing a person's name does not always make a record anonymous or eliminate privacy risk.
Related terms
Related system family: Secure Integrations & Custom Tools
Sources
Last reviewed July 16, 2026