Glossary · Websites and content systems
Landing page
A page designed as the arrival point for a specific audience, campaign, query, offer, or next action.
Also called: landing pages
Definition
A landing page aligns its promise, evidence, content depth, and call to action with the source and intent of its visitors. It may be part of the main site or a focused campaign path.
Why it matters
A focused arrival experience can reduce the gap between what brought a visitor in and what the business needs them to understand or do next.
Common misunderstanding
A landing page is not automatically a thin sales page or a page that should be isolated from the rest of the website.
Related terms
Related system family: Websites & Publishing
Last reviewed July 16, 2026