Glossary · Websites and content systems

Metadata

Structured information describing a page or resource, including titles, descriptions, canonical references, and social-sharing fields.

Definition

Metadata describes content outside or alongside the main visible body. Website examples include the document title, meta description, canonical URL, robots directives, language, Open Graph fields, and structured data. Some fields influence presentation; none replace useful page content.

Why it matters

Accurate metadata helps browsers, search systems, social platforms, and internal tools understand which page exists and how it should be represented.

Common misunderstanding

A meta description is not a ranking guarantee and may not be used verbatim in a search result.

Related system family: Websites & Publishing

Sources

Last reviewed July 16, 2026

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